At Leadtime, ICP is a description of a customer that includes demographic, geographic, and technographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
Knowing who is a good fit for your product allows you to market more efficiently and reallocate your valuable time to the accounts that are more likely to close.
Leadtime gives you the chance to define what you want your company’s customer base to look like and therefore what your company will look like. It helps you establish when to focus on a customer and when to let them go. Leadtime summaries showcase win rates, deal size and sales cycles, so if your win rate falls below a certain percent, you can shift your strategy and persona focus.
Leadtime allows you to get your Account-Based Marketing and Sales strategies started. When you have a defined ICP you can jumpstart your Marketing and Sales process.
Knowing who you are creating content for allows you to know what content you should be making. Having custom content that is tailored to your target accounts allows you to market more efficiently. When your content is relevant and important to your accounts, you are increasing the likelihood that they will actually take the time to look at it.