We help manage your ICP segments so you can target the right accounts

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Profile Management

Knowing who is a good fit for your product allows you to market more efficiently and reallocate your valuable time to the accounts that are more likely to close.
 
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What is and Ideal Customer Profile and how do you find it?

At Leadtime, ICP is a description of a customer that includes demographic, geographic, and technographic characteristics, as well as buying patterns, creditworthiness, and purchase history.

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Knowing who is a good fit for your product allows you to market more efficiently and reallocate your valuable time to the accounts that are more likely to close.

Set the tone for your overall customer base

Leadtime gives you the chance to define what you want your company’s customer base to look like and therefore what your company will look like. It helps you establish when to focus on a customer and when to let them go. Leadtime summaries showcase win rates, deal size and sales cycles, so if your win rate falls below a certain percent, you can shift your strategy and persona focus.

Your ICP should be your starting point

Leadtime allows you to get your Account-Based Marketing and Sales strategies started. When you have a defined ICP you can jumpstart your Marketing and Sales process.

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Knowing who you are creating content for allows you to know what content you should be making. Having custom content that is tailored to your target accounts allows you to market more efficiently. When your content is relevant and important to your accounts, you are increasing the likelihood that they will actually take the time to look at it.

key Takeaways

  • Knowing who is a good fit for your product allows you to market more efficiently and reallocate your valuable time to the accounts that are more likely to close.
  • Profile Management jumpstarts your Account Based Strategies
  • Marketing teams know WHAT content to create for WHO when profile managing.

want to chat in person?

We'd love to hop on a call and hear about your unique pain points or needs, and share some free insights. Let's talk.

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"Leadtime will change the way you run your business. Infuse transparency, collaborative and data-driven decisions into your business instantly with Leadtime."
Kevin O'Malley
,
SalesLoft
"Leadtime gave us a single platform and a common language to use for account intelligence across the business -- now we have a great rhythm to run our business."
Bradley Wagner
,
Hannon Hill
Sequr started prospecting a Leadtime list of accounts and our conversion rate from first-touch to demo doubled in comparison to previous lists.
Mike Maxsenti
,
Sequr