Account Based strategy isn’t always enough and your target accounts really need those one-on-one interactions. Aligning your sales and marketing departments to more effectively target accounts by having both relevant content and one-to-one human interactions.
Communication is the biggest benefit of aligning your sales and marketing team. With this, the two teams are able to provide feedback and perform more efficiently. Alignment allows for the two teams to work towards overarching goals that benefit your company. See our post about SLA’s for more info on aligning.
Marketing and sales teams both know two completely different sides of an account. Marketing knows how the buyer behaves and interacts within the industry and sales knows more personal details. When the marketing and sales teams are aligned, there is going to be a better understanding of the account, increasing the likelihood of sales closing a deal.