You already have a clear idea of who you are going to target. Once you have completed the lead scoring and ranking process you can go forward knowing who to target and which accounts are most likely to close.
You know what content you should be creating to appeal to accounts. After building out your Ideal Customer Profile, you should know who you are targeting and how you are going to target them.
Leadtime’s simple profile builder allows you to segment your accounts based on key signals, such as demographics, firmographics, and technographics. With this segmentation, you are able to customize campaigns that speak to specific personas.
1. Sync to platforms to engage customers.
2. Execute strategy on the marketing and sales sides.
3. Engage with the best fit accounts and see the results.