Data Analytics 101

A Beginners Guide to Understanding Descriptive, Diagnostic, Predictive and Prescriptive Analytics

The trick is to follow your data path from information you have all the way to optimization of that information. The further you walk this path the more value to be gained when you get there.

Understanding Data Analytics will help you:

  • See what happened? (Descriptive Analytics)
  • Establish why it happened? (Diagnostic Analytics)
  • Figure out what will happen? (Predictive Analytics)
  • Make a plan on how you can make it happen? (Prescriptive Analytics)

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Written for the predictive leader.