A Guide To Marketing Attribution

Understand the ins and outs of Single and Multi-Touch Attribution

Many marketers face a serious problem when it comes time to allocate their budget and this guide is here to help you understand why its important to measure each of your campaigns in a way that will get them the right attribution.

As a Data-Driven Leader you will:

  • Dive into a brief history of the models and why they're important
  • Learn the difference between 5 different ways to measure your data
  • Explore the benefits of Muti-touch tracking over single touch
  • Learn about some challenges leaders are still up against today

Grab the free eBook now.

Written for the predictive leader.