ResourcesBlog

Operations

How Do You Benefit From Buyer Personas
Jun 11, 2017

Personas aren't just for marketing anymore. Here's how marketing, sales, AND the rest of your company can benefit from them.

Read more
Pipeline Filling
May 22, 2017

Here's some insight on the the different channels that we think sales professionals should be utilizing.

Read more
Scaling Your ABM Strategy with Lists
Apr 12, 2017

Looking into how you can scale your ABM strategy with the use of tiers, segmenting your accounts growing your account list, and maintaining your customer base.

Read more
A Buyer's Journey
Apr 5, 2017

A look into the awareness, consideration, and decison stages in a buyer's journey.

Read more
Focusing on the Right Accounts is the Key to Increasing ROI
Mar 23, 2017

How the right accounts will lead you to sales success.

Read more
Benefits of Building an ICP
Mar 22, 2017

Benefits of Building an ICP include being able to best tailor marketing content.

Read more
What is an ICP and How Do I Find Mine?
Mar 15, 2017

Ideal Customer Profiles are snapshots that provide information about how to focus your marketing and sales efforts.

Read more
Rainmaker 2017 Recap
Mar 8, 2017

Key takeaways from the Sales Engagement Conference Rainmaker 2017.

Read more
How Does AI Work for Predictive Marketing and Sales?
Mar 6, 2017

Internal & external datasets and ICP management

Read more
Why Should You Qualify Leads?
Feb 23, 2017

What it means to qualify leads and how your ICP can help maximize your time and efficiency.

Read more
Exploring FlipMyFunnel's Strategy
Feb 22, 2017

Insight to how FlipMyFunnel is changing the marketing and sales process.

Read more
Why Is Your Ideal Customer Profile So Important?
Feb 12, 2017

Why your Ideal Customer Profile is so important and how it can benefit your marketing and sales teams.

Read more
Regular vs. Predictive Lead Scoring
Feb 9, 2017

Here's an overview of regular and predictive lead scoring and the role of qualifying leads.

Read more
Account-Based Everything
Jan 18, 2017

Align your sales and marketing teams with the use of predictive analytics and account-based everything.

Read more
Tools of the Trade
Dec 14, 2016

Our top go-to tools to help us make the work day a little easier. 

Read more
20 Quotes about Data [Infographic]
Dec 9, 2016

Data inspiration from our crew! Be inspired by leaders talking shop about data.

Read more
Interview Series with Andrew Foster
Nov 14, 2016

Google Adwords Wizard Andrew Foster joins for a chat

Read more
Account-Based Marketing vs. Lead Generation Marketing
Oct 31, 2016

Here's the difference between account-based marketing and lead generation marketing. 

Read more
The Top 5 Reports You Should Be Tracking In Google Analytics
Oct 26, 2016

Here’s what you should be doing to gain the data from Google Analytics that you actually want and need. 

Read more
Why You Should Operationalize Your Data
Oct 21, 2016

Data should be utilized to learn from past successes and failures.

Read more
What You Need to Know about The History of Account-Based Marketing
Oct 19, 2016

Better earnings and a better customer experience are all part of what you should know and the history of ABM.

Read more
My Break-up Letter to Single Touch Attribution
Oct 17, 2016

Breakups are tough, but we just can't keep this relationship with Single Touch Attribution up any longer.

Read more
The Pros & Cons of the Most Popular Multi-Touch Attribution Models
Oct 12, 2016

Multi-touch attribution is the process of assigning credit to all the marketing campaigns that played a part in a conversion. Here's a look at Linear, Time-Decay and Position Based models.

Read more
What is Single Touch Attribution?
Sep 30, 2016

Here's what you need to know about single touch attribution and how it's different from multi-touch attribution. 

Read more
3 Tips to Get You Started with Google AdWords
Sep 28, 2016

What you should you know before you use Google AdWords. Learn the importance AdWords can have in your company's advertising.

Read more
A Beginners Guide to Getting Started with Google Analytics
Sep 21, 2016

Code, goals, and reports. Everything you need to know to get started with Google Analytics.

Read more
Dirty Data: Myths Debunked
Sep 16, 2016

Here's why you shouldn't let dirty data be such a dirty word.

Read more
18 Things I Learned from Winning with Data
Sep 14, 2016

Key takeaways from Tomasz Tunguz's Winning with Data: From data being "cool" to Operationalizing your data

Read more
The Data Dictionary: Your First Step to Becoming Data-Driven
Aug 16, 2016

A data dictionary can get your sales and marketing teams on the same page.

Read more
Salesforce.com Best Practices
Aug 8, 2016

The the nitty, gritty specifics of customizing your Salesforce.com data

Read more
Your Marketing Funnel: ToFu, MoFu and BoFu
Jul 27, 2016

Ever wonder what the difference is between the top, middle, and bottom of your markeing funnel? Well read on...

Read more
5 Ways Your Team is More Intelligent Than Your System
Jul 13, 2016

Your computer is not the only predictor of your organization’s growth or effectiveness. Sometimes, it’s good to take a step back and look at your human data.

Read more
4 Social Media KPIs that Make Your Life Easier
Jul 6, 2016

Sometimes, it’s hard to be sure exactly how your social media spend is impacting your bottom line. Track your social ROI with key performance indicators like the following, and make the best decisions for your brand.

Read more
Down the Rabbit Hole - Big Data and Your Marketing Leads
Jun 29, 2016

Predicitive marketing helps you find valuable prospects through big data sourcing.

Read more
Leading vs. Lagging Indicators
May 23, 2016

Your KPIs rely on many different kinds of metrics. Leading and lagging indicators are a way to organize your data into the predictive and retrospective.

Read more