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Why Your Organization Should Be Using Predictive Intelligence

Are we making enough sales calls? Should we send more emails, or do we hold off? Are we using the most powerful messaging on our website? Who is our Ideal Customer? Do we have multiple segments of our Ideal Customer?

Marketing and sales teams struggle with these questions every single day, and rightfully so. These key factors could mean the difference between a 5% increase in revenue vs. a 4% increase. That 1% difference could be huge.

Fast sales and marketing teams rely on gut instinct when making these decisions, while smart sales and marketing teams rely on predictive data. Successful teams rely on both, and with agility. Many teams tend to use their gut instinct when attempting to answer the questions listed above, and rightfully so! Melody Wilding, a licensed therapist and professor of human behavior at Hunter College, says

"trusting your gut is trusting the collection of all your subconscious experiences.”

By trusting your gut you can move quickly, and seamlessly apply the collection of all your past experiences into your current work.

Many companies rely too heavily on their gut and miss out on larger opportunities to succeed. While data is daunting, data will make the difference and allow your team to execute with a more concrete mission and focus.

So, what are your options? Well, hiring a full-time data analyst or spending hours trying to derive insights from the billions of data points that exist can be expensive, costing you both time and money. It can also be humanly impossible to take in the huge amounts of data your teams are already collecting surrounds these sales and marketing questions. Imagine digging through a swimming pool filled with Legos trying to find all the square pieces, then sort them by color and connect them to the rectangular pieces. Now do it again, but this time do it fast. No sane person would want to do that! Thankfully for decision makers and leaders, predictive software exists that employee artificial intelligence practices that move towards adopting data without it being a costly, dead-end endeavor.

Enter Predictive Intelligence

Predictive Intelligence adds a predictive layer to every marketing and sales program to let data drive your decisions and help guide you on the decision making path. Realtime insight on demographics, technographics, firmographics and more, help you move beyond basic customer scoring and allow you to uncover buying signals you never knew were there, creating a data-driven process. You can then have clear analytics surrounding where you should invest time and money. These insights then help you maximize potential revenue from your marketing and sales efforts.

The only real question left now is… why are you NOT implementing Predictive Intelligence in your strategies today.

Want to chat more about this? Send us a note! We'd love to chat :)

March 2, 2017
Heather Carpenter

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