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Visualizing Your Data

Once upon a time there was a startup…

Sound familiar? Every business has a story. It may be a fairy tale- Snow White and the Seven Investors, a novel- Great Expectations [of an Entrepreneur], or even a quest- CEO in the Rye. Your organization’s story offers insight into its position, its customer, and even its future.

But a book with no pictures is rarely ever taken off the shelves.

Visualizing Your Story

Your company’s story combines its people, its goals, and its metrics. It’s unique, and the plot is driven by the strategic decisions you make.

But how do you visualize your story? Your operations, your decisions, and your strategic focus can all be captured through your data. Data is the missing link between a fairy tale and its illustrations. It helps you visualize the current state of your company’s affairs, and offers insights into where your unique plot is headed.

Your data can come in many different forms. Visualize it more clearly with the following tools:

Visualizing Your Data

1. Charts

Charts allow you to map dimensions in your data to visual properties of geometric shapes. Scatter plots, for example, allow you to map out two dimensions on the x and y positions. You can even add a third dimension of color or size to better understand your trends over time. In all charts you can use different kinds of scales to explore different aspects in your data, which can be a powerful visual for your team and your stakeholders.

2. Graphs

Graphs display the inter-connections between your data points. They allow you to immediately see structures and relationships between variables. The trick to graph visualization is to understand your variables, and already have an idea about how they will relate. Line graphs, for example, often confirm what we suspect about trends over time, and can be a powerful prediction of the future.

3. Tables

Tables are the most powerful when you are dealing with a relatively small number of data points. They serve as a structured visualization of your data that can be sorted and filtered to reveal insights. Tables can display insights about one-dimension data-sets, like your top ten interactions on Twitter, but they are poor at comparing multiple dimensions at a time, like your top ten interactions on social media.

Your businesses’ story needs some pictures. Let WorkGreat be the illustrator. We integrate with the apps you are already using to discover and display insights about your happily ever after.

June 13, 2016
by
Heather Carpenter
in
Data

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