Start Free Trial
Resources Blog

Post

Insights for the data driven leader.
Data

Leading vs. Lagging Indicators

Last week, we wrote about KPIs, a management tool that measures the critical success factors of your business. KPIs act as a roadmap to your company's organizational objectives. However, there are many important landmarks along the way that ensure you are headed in the right direction for success. Leading and lagging indicators are two types of landmarks that you can use to make sure everyone is on track.

Leading Indicators are like inputs - they measure the activities necessary to achieve your goals. Leading indicators are often predictive, and communicate a change in the working environment. Because they are meant to come before a trend, leading indicators can be a powerful business driver. Identifying specific, focused leading indicators can help any strategic team gain traction.

Lagging Indicators are like outputs - they measure actual results. Lagging indicators trail behind your goals, capturing data that directly relates to your activities. Lagging indicators are much easier to capture than leading indicators because the data they use is retrospective and does not change.

Leading Indicator Examples

Most companies use leading indicators to capture financial and customer related data. Some popular examples include:

  • Interest rates
  • Number of orders
  • Customer Satisfaction
  • Customer Retention

Lagging Indicator Examples

Using lagging indicators helps to monitor any functional area in your business. Firms use lagging indicators to understand the following:

  • Return on investment
  • Sick days
  • Total sales volume
  • Return on assets

Finding the right indicators for your business may be a challenge, yet it is vital to the success of your organizational goals. When your leadership team determines your organization’s KPIs, make sure that your leading and lagging indicators are clear, focused, and contributive to your vision.

Whatever metrics you use, stay up to date with WorkGreat. Our business operating system integrates with the platforms you use to offer real time reports and tracking for your KPIs.

May 23, 2016
by
Heather Carpenter
in
Data

What do you think?

The Blog For Account-Driven Leaders

Prospecting Best Practices
April 27, 2017

Trends and habits to keep your pipeline filled.

Read more
Problems With Marketing and Sales Alignment
April 23, 2017

Here are some common problems with marketing and sales alignment and what you can do to.

Read more
Expanding Your Customer Database With Lookalike Accounts
April 19, 2017

Utilizing account discovery allows you to save time, increase ROI, align your marketing and sales teams, and jumpstart your account based strategies.

Read more