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Benefits of Building an ICP

Ideal Customer Profiles are the key to learning your client base, more effectively reaching them, and getting them to become customers faster.

Benefits of ICP Building

Your Ideal Customer Profile (ICP) dictates how you develop and speak about your product. We help you determine your ICP segments so you can start targeting the accounts you want.

What is and Ideal Customer Profile and how do you find it?

At Leadtime, ICP is a description of a customer that includes demographic, firmographic, geographic, and technographic characteristics, as well as buying patterns, creditworthiness, and purchase history.

Your ICP should be your starting point

Leadtime allows you to get your Account-Based Marketing and Sales strategies started. When you have a defined ICP, you can jumpstart your Marketing and Sales process.

Set the tone for your overall customer base

Leadtime gives you the chance to define what you want your company’s customer base to look like and therefore, what your company will look like. It helps you establish when to focus on a customer and when to let them go. For example, Leadtime summaries showcase win rates, deal size and sales cycles. If your win rate falls below a certain percentage, you’re probably not focusing on the right persona.

Know when an account is a good fit

Knowing who is a good fit for your product or service allows you to market more efficiently and reallocate your valuable time to the accounts that are more likely to close.

Know what content to focus on

Knowing who you are creating content for allows you to know what content you should be making. Having custom content that is tailored to your target accounts allows you to market more efficiently. When your content is relevant and important to your accounts, you are increasing the likelihood that they will actually take the time to look at it.

Want to Figure out Your ICP? Get started with our free demo today!

March 22, 2017
by
Jacey Lucus
in
Marketing Sales

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