5 Marketing Gurus You Need to be Following
Those who can’t do teach, but those who can do tweet. Looking for marketing inspiration? You’re in the right place. It’s time to learn from the best of the best (in small, 140 character packages).
Following industry experts on Twitter gives you access to a steady stream of advice, news, and best practices. Finding the right industry experts, though, can be tough. Here is our list (in no particular order) of the 5 best marketing accounts you should be following:
Feed: B2B specialized content marketing best practices
Why We Love Them: Hubspot was a pioneer in inbound marketing. Their feed is filled with helpful eBooks, blogs, and tips- from themselves and from their partners. All in all, Hubspot offers its followers content from every side of the industry.
Feed: Blogs, videos, and inspiration curated by Vaynerchuck himself
Why We Love Him: Vaynerchuck offers a part motivational, part educational, approach to Twitter. He also often hosts Q&A’s on his page for marketers and business leaders. His quotes prove to be so inspirational that they have their own Twitter pages as well.
Feed: Insights into both marketing and entrepreneurship
Why We Love Him: Jay Baer uses his Twitter to promote his latest blogs and interviews from around the web. His content is always meaningful and relevant to your use of marketing principles to impact other parts of the business (particularly ROI).
Feed: Tips on engagement and inbound marketing
Why We Love Them: Ann Hadley, the head of content at MarketingProfs is waging war against mediocre content. The feed is full of current B2B marketing studies, content management tips, and other helpful info.
Feed: Blogs, webinars, and ebooks about a variety of relevant marketing topics
Why We Love Them: Kissmetrics touches on topics such as conversion, customer behavior, messaging, and social media. It gives B2B marketers tips on how to optimize their existing marketing practices to perform better and gain more results.